Lead Product Designer
Leading and coordinating design teams toward user-centred outcomes — and pioneering sustainable, reliable AI practice across the team.
I lead design teams toward user-centred outcomes — and pioneer sustainable, reliable ways for designers to work with AI. Currently at iKhokha.
Leading and coordinating design teams toward user-centred outcomes — and pioneering sustainable, reliable AI practice across the team.
Stepped up to steer the design function — strategy, rituals and team direction during the transition.
Researching, designing and testing dashboard features that empower merchants to grow — and keeping design consistent across teams.
Made the Business Self-Service Portal genuinely usable inside a cross-functional team — aligned to design principles, built to deliver value.
Service design across the business self-service journeys — mapping the end-to-end experience.
17 cross-country interviews → personas → a co-created member communications platform built around real needs.
Solo-designed “Standard Services” — intuitive UIs and seamless flows for both customers and providers.
Where the building started — computer-science foundations that still shape how I prototype today.
Day to day, I lead and coordinate design teams to deliver user-centred outcomes — and build the sustainable, reliable AI practices the team runs on.
Six years across fintech, telecoms and marketplaces. Still hands-on when it counts — I prototype in code when Figma starts lying.
Off the clock, I’m a tinkerer. I build small tools for my own problems — it keeps me close to the craft, and honest about what AI can actually do.
The kit I reach for — and the practices I bring to a team learning to work with AI, sustainably.
A weekly newsletter on design & AI — what I’m reading, building and stealing each week.
A language-learning app built for two — my wife and I, learning head to head.
A price tracker for things I actually want to buy — it tells me when to pull the trigger.
A stokvel tracker — contributions, payout order, and who’s getting paid this month.
My independent design agency — brand, product and AI prototyping for small teams.
A meal-planning agent that took on a front end — weekly plans, quietly automated.